Understanding Keywords your Target Audiences would Be Searching for Continuous research and refinement of a business’s PPC keyword list is as important as continuous updating of target audiences’ persona profiles. Both these aspects are inter-related and one helps in fetching relevant information for the other. So, now that you have built your persona profiles, it […]

Create Customer Personas for a better Targeted PPC Campaign A well-defined user-centered marketing plan is a key to a successful marketing campaign. And, a factor that lies beneath such a success is the creation of persona maps. In the digital marketing world too, PPC campaign requires creating persona maps, which clearly distinguish and define various […]

Set Goals and Understand who your Target Audiences are In a fiercely competitive world of today, nothing can be aced with a mere hit-and-trial technique. One needs to be strategic and needs to follow a systematic approach towards goal attainment. Same goes with PPC (Pay Per Click) campaign. With high amounts, allocated to digital marketing, […]