Implementing a Properly Targeted Google Adwords Campaign Based on the previous blogs of this series, you have learnt all the nuances of creating a successful PPC campaign. Thus, here, we give a checklist you must be doubly sure of to prepare before actually stepping into the technicalities of creating a Google Adwords Campaign: Understand your […]
Creating High-Converting PPC Landing Page Imagine you search something on Google. You get a top result matching exactly with what you are searching for. As you click the link, you realise that you have ‘landed’ a page totally irrelevant to your search. You feel fooled by the ad copy that was so seducing that you […]
Here is the the 4th step of the 6-steps to reap full benefits of PPC in your business. PPC definition, how it works and benefits including challenges were discussed at the Introduction. Setting goals and understanding your target audiences were the topic in Step 1. For a better targeted PPC campaign, Step 2 elaborated on creating customer […]
