Six steps to reap full benefits of PPC in your business: Step 5

Creating High-Converting PPC Landing Page Imagine you search something on Google. You get a top result matching exactly with what you are searching for. As you click the link, you realise that you have ‘landed’ a page totally irrelevant to your search. You feel fooled by the ad copy that was so seducing that you […]

Six steps to reap full benefits of PPC in your business: Step 4

Here is the the 4th step of the 6-steps to reap full benefits of PPC in your business. PPC definition, how it works and benefits including challenges were discussed at the Introduction. Setting goals and understanding your target audiences were the topic in Step 1. For a better targeted PPC campaign, Step 2 elaborated on creating customer […]

Six steps to reap full benefits of PPC in your business: Step 3

Understanding Keywords your Target Audiences would Be Searching for Continuous research and refinement of a business’s PPC keyword list is as important as continuous updating of target audiences’ persona profiles. Both these aspects are inter-related and one helps in fetching relevant information for the other. So, now that you have built your persona profiles, it […]