Create Customer Personas for a better Targeted PPC Campaign A well-defined user-centered marketing plan is a key to a successful marketing campaign. And, a factor that lies beneath such a success is the creation of persona maps. In the digital marketing world too, PPC campaign requires creating persona maps, which clearly distinguish and define various […]
Set Goals and Understand who your Target Audiences are In a fiercely competitive world of today, nothing can be aced with a mere hit-and-trial technique. One needs to be strategic and needs to follow a systematic approach towards goal attainment. Same goes with PPC (Pay Per Click) campaign. With high amounts, allocated to digital marketing, […]
Do you remember how two decades ago a business could purchase a yellow page ad and pray to reach its target audiences? Just like the old times, paid advertising today is necessary and unavoidable. But, the platform and a few rules have changed. Now, you just cannot sit and pray for your target audiences to […]
